NASCAR losing American fans - CNBC NASCAR . The decline of NASCAR was a combination of ill-considered decisions: the implementation of a contrived playoff, poorly thought out broadcasting contracts, and departing from unique and venerable venues for dull, unexciting ones. The drops: 10% in one year, 19% in two years, 38% in three years, and, good golly Miss Molly, 51% since 2015, when NBC picked up the second half of the season in a giant 10-year contract, with Fox doing the first half. Ricky Rudd, Ken Schrader, Geoff Bodine, Rusty Wallace and Trevor Boys were among several dozen drivers whose names soon became familiar, if not famous. Jimmie won a lot. Mark Martin has the best take on drop in NASCAR attendance - FanSided People rooted for car brands as well as drivers, and car companies believed in the whole win on Sunday, sell on Monday mantra. So to the extent that you can be flat or even up a couple of points it says a lot just about fan interest in the sport.. Power Rankings: 2022 NASCAR Cup Series season look ahead liability for the information given being complete or correct. Not only is this tolerated by NASCAR but encouraged. NASCAR Opens Most Popular Driver Voting for 2022 Season Early stock car racing and the birth of NASCAR After World War II, stock car racing became one of America's fastest-growing. That would be about it. For NASCAR it meant fewer butts in seats at tracks, and fewer sponsors willing to part with what little revenue they were earning. OTHER VIEWS? Now, NASCAR might say, Well, 3.759 million for a race in November, even if it is half as much as four years ago, is more than 0.000 viewers for no race. And ratings are slightly better overall when you include the Fox half, which is better than another plunge, as in 2018. Its largely forgotten now, because the sports current elimination format playoff system at least had some thought put into it. Published by Statista Research Department , Dec 9, 2022 The statistic depicts the average viewership of the NASCAR Cup Series in the United States from 2014 to 2022. It is possible that another playoff system to sustain interest in TV programming for nine months could be introduced with a radically revamped schedule in 2021 and it is possible that NASCAR could go back to the old way and determine a champ on points over an entire season. Trump's January 6 Strategy Was All About Mike Pence - Intelligencer Usually, ratings tend to drop through the first couple of events due to . The last race at Auto Club took place in 2020 and had an average of 4.781 million viewers for the third event of the season. By virtue of his fathers untimely passing, Dale Earnhardt Jr. instantly found himself with a larger fan base than any three drivers in NASCAR. It could be just Mike Joy and Jeff Gordon up in the booth, which would sound like a library compared to NBC.). I also think it's healthy just in terms of the interest. What Caused The Decline of NASCAR? A Former Reporter's Thoughts Meaning that in todays world even the smallest increase in a TV rating is a really big deal when considering how overall viewership is measured. Up until the middle of the 21 st century the. Get the best reports to understand your industry. Ill start with a few things that I dont believe caused the decline of NASCAR, then Ill share what I think really did. with the Indiana Gaming Commission (IGC) under certificate of registration number SWR-000148, approved by The various platforms of social media have been a convenient and fast way to obtain information and entertainment on a particular sporting event. It was blatant condescension towards what was arguably the most loyal fanbase in sports. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. A leading business development, project manager in the auction and liquidation industry, and consultant for various local and national government offices in the Philippines. Gordon wasnt the only driver who turned in a spectacular season-long performance only to have it nullified. The season ended with two flat tires. So heres what we did: We analyzed Google Trends data to compare NASCARs popularity across every state. There are not many. In todays world TV ratings arent the big deal they once were nor the only thing that matters. Photo credit: Zach Catanzareti Photo on Best Running / CC BY WSN.com is registered with the New Jersey Division of Gaming Enforcement (DGE) under affiliate vendor ID 01:15. HOMESTEAD, FLORIDA - NOVEMBER 17: Kyle Busch, driver of the #18 M&M's Toyota, celebrates after [+] winning the Monster Energy NASCAR Cup Series Ford EcoBoost 400 and the Monster Energy NASCAR Cup Series Championship at Homestead Speedway on November 17, 2019 in Homestead, Florida. (June 16, 2022). Most valuable sport event brands worldwide 2019, Racing teams of NASCAR ranked by team value 2019, Average U.S. TV audience of NASCAR races 2019, Daytona 500 TV viewers in the U.S. 2000-2022. Las Vegas Schedule. Weve just lost interest in NASCAR. NASCAR founded On February 21, 1948, the National Association for Stock Car Racingor NASCAR, as it will come to be widely knownis officially incorporated. It rewards winning and risk taking, where the Chase rewarded points racing and avoiding risk. (Photo by Jonathan Ferrey/Getty Images), Samantha and son Brexton pose with the trophy after winning the Monster Energy NASCAR Cup Series Championship at Homestead Speedway on November 17, 2019 in Homestead, Florida. Photo credit: eliduke on Visualhunt.com / CC BY-SA What Are Songs That Mention NASCAR In Them? - rookieroad.com Yes, all of those factors might have contributed to the decline of interest in NASCAR, But, in the end, I think the franchise system and the ride-buying are what did NASCAR in. One shining example was a 2010 Dover racea playoff race, no lesswhere ESPN broke away with 11 laps to go in a very much undecided event for an ad break. It was, but even that wasnt the point. NASCAR rose to prominence in the 1980s and 90s as TV became more and more involved. On the other hand, NASCAR will go to full-screen commercials on a regular basis which affects the way a fan can follow the race. Digital and social consumption is as important now, as it's ever been; probably more important now than it's ever been, he said. For the first time in over a decade and a half, they seem to be headed in the right direction. But theyve also improved the schedule, the broadcasts, and the method of determining a champion. NASCAR Cup Series. The Williams are just one example. Labor Day is in Darlington where it belongs, and Darlington is hosting two events again. Statista. Instead of a midway with souvenir haulers, theres now one merchandise tent area. Most Super Bowl wins by NFL team 1967-2023, Average ticket price in the NFL by team 2021, FIFA World Ranking: top male soccer teams 2022, Athletic footwear global market share by company 2015, Health & Fitness Clubs - Statistics & Facts, Sporting goods industry in the U.S. - statistics & facts, Profit from additional features with an Employee Account. There are certainly many factors to suggest that the popularity and the fanbase of NASCAR are dwindling. The decline of NASCAR from dominance started circa 2005, and there wasnt any big change to car specs in that time period. As NASCAR readies for its first, and most important, event of the year, the Daytona 500 on Sunday, it sits at a crossroads. Final five-wide salute on Auto Club's 2-mile configuration . NASCAR television ratings and fan interest has been decreasing for years, and as far as I'm concerned, this is the main reason." [23] The Generation 6 cars themselves, while somewhat better received than the CoT (Generation 5) cars were at the time, have received some blow-back. NASCAR SPONSORSHIP: RACING IN THE RED - The Virginian-Pilot The exception to the rule would be the Daytona 500, Richard Petty, and, thanks to a cameo in "The Dukes Of Hazzard," Cale Yarbrough. NASCAR: The real reason the sport's popularity and fanbase are dwindling "On the Spongebob series that my grandsons loved so much," Fulton, 71, said. clothing stores in kingston, ontario. People do not want to watch numerous full-screen commercials while green-flag racing is taking place. Im also someone who became a disenchanted former fan myself. Here are several of the most popular songs to mention NASCAR or its drivers: Table of Contents "I Love NASCAR" "Superman Jimmie (NASCAR Square Dance)" "Talladega" "The NASCAR Song" "Dale Darrell Waltrip Richard Petty Rusty Awesome Bill Irvin Gordon Earnhardt Smith.Johnson, Jr." "Rap God" "E.I." "Never Let Me Down" "Fastest Girl in Town" Top Ten motorsport stories: Abu Dhabi, Larson, COVID 2022 Land Rover Range Rover looks gorgeous, The government of Canada is harassing its citizens, William Davis: a Liberal in Conservative clothing, Trying to create a story where there is no story, Dubas will dump Tavares to make Rielly captain, Canadian racings crown jewel, Jukasa Motor (nee Cayuga) Speedway is closed down, I have my critics but Page, McReynolds top the list, What my grandchildren think Santa would drive (if he had a car), The markets shifting to EVs and that explains Fords flip-flop, Lets use public embarrassment as a way to curb drinking and driving. Then came the NASCAR popularity boom, the TV ratings and the $15 million per-car, per-season primary sponsorships. Prior to 2019 ratings are also across NBC and NBCSN. However, by the time NASCAR was peaking in the early 2000s, there already wasnt much manufacturer identity left. I dont often see NASCARs ill-conceived playoff idea as a reason people cite for the decline of NASCAR in articles I read these days, but I promise you, that was not the case when I covered the sport. Veterans like Kyle Busch and Kevin Harvick are future Hall of Fame drivers with fairly large followings, and a strong crop of young drivers are making names for themselves. In fact, the current car lends itself to some pretty good racing. 1988 World of Outlaws Jeff Gordon 54. Much like Kyle Petty, he ultimately became more known for his good-guy personality and his lineage than for his achievements on the racetrack. Profit from the additional features of your individual account. | 3 March - 11:35 | Greg Lea, Pennzoil 400: Kyle Busch Goes for Two Victories in a Row at His Home Track in Sin City, NASCAR Cup Series Championship Predictions, Picks, Betting Odds, NASCAR Futures Chart. affiliate links and make purchases, WSN earns a commission from our partners, including ESPN and various In some ways the Recession came at a most inopportune time for sports TV. Running the Break: How does MLB address its declining popularity? The Last year, nearly 70 million unique viewers tuned in to. That would have a big effect on viewership overall. The move of the Labor Day race to California was part of an ongoing trend. With two races remaining after this weekend Phoenix next weekend and then the finale at Homestead-Miami this would seem to be as good a time as any to take a look at why the bloom has come off that NASCAR rose and why it is going to be almost impossible for it to ever regenerate. I remember watching it and literally wondering if I was going to see the finish of the race. Removing the Toyota logo and Supra badge, one would be hard-pressed to identify, and in actuality, to associate with the caron what it is supposed to represent. Surprisingly, there are no active NASCAR tracks in the Mountain State, but that doesnt seem to dampen the locals enthusiasm for the sport. Fox Sportss coverage was particularly abominable, with a seemingly endless parade of commercial interruptions mixed with the Ford Cutaway Car, the Home Depot Pit Crew Member, the Viagra Boner Of The Race, whatever, all during green flag racing. Traveling out of town to attend a NASCAR event would sometimes require staying at a hotel in order to maximize the time and effort spent during getting there. nascar popularity graph NASCARs viewership continues to fall after the ratings for last weekends race at Auto Club Speedway were released on Tuesday morning. The IndyCar race at St. Petersberg averaged 1.405 million viewers on Sunday. These fans would attend a race, then go sightseeing around the town so as to make the trip more worthwhile and as a result, even more money is required to be put in the budget in order to cover the costs for a dew days hotel stay. All Rights Reserved. Most die-hard fans of NASCAR are those that have followed it the longest. It may be difficult for younger people to imagine it, but the sport was once poised to overtake the NFL in popularity. They were passionately loyal fans who, even when they werent on the road, parked themselves in front of the television for every practice and qualifying session. But that in itself wasnt necessarily the crime. NASCAR popularity is plunging - primarily for two reasons - Norris McDonald Featured Story Motorsport NASCAR popularity is plunging - primarily for two reasons Written by Norris McDonald NASCAR was at Texas Motor Speedway this weekend and if I was NASCAR, I would be embarrassed. 1) America's weird taste in sports Reddit user droolingtortillas. About NASCAR - NASCAR 101 Auto Club Results. They are included along with social media engagement, streaming, and the like. Statistics for NASCAR indicate that 63% are male, 20% are minorities and 47% are between the ages of 18 and 44, with the majority of this age bracket being in the older end, the number of which is also dropping yearly. It was not a great race. Average finishing positions from 2017-2021 are blue. The broadcasts really were over-saturated with ads enough to drive fans away. NASCAR Cup Series driver pages: Bios, statistics, race results videos, news, photo galleries, car, team, shop gear, date of birth, rookie year When added to metrics from an agency known as Joyce Julius & Associates, which specializes in measurement and analysis of media promotions that showed just how much TV exposure a sponsor was getting, NASCAR teams were able to justify the high cost of the sponsorships they were charging. Yes, you had to be able to prove that you knew what you were doing out there but if your car passed technical inspection and you could either qualify to race through time trials or qualifying races, you were in. wildlife ranger requirements; dark web ssn search; are christine lahti and allison janney related Pennsylvania Gaming Control Board as a gaming service provider, under certificate registration number NASCAR stars Chase Elliott, Denny Hamlin ponder F1 surge - NBC Sports The truth was of course far from that. So that's a positive viewership increase of 2%. Nascar's TV Ratings Are No Longer The Big Deal They Once Were - Forbes Photo credit: tequilamike on Visual hunt / CC BY Now, only the economic elite are allowed to enter the Inner Sanctum and if theres one thing NASCAR used to abhor, it was elitism of any kind. . If any single event hastened the decline of NASCAR, it was Indy 2008. Advertising disclosure: WSN contains links to online retailers on its website. And the season will conclude at Phoenix again, a more exciting venue than Miami where the finale had been for years. The Yankees were always good for baseball. Which Is More Popular: NASCAR Or F1? - FLOW RACERS The IndyCar racing season is held over 5 months and consists of 17 total races. nascar popularity graph