The shoreline is familiar terrain for the brew, which has long used the tagline, Find Your Beach. But the new ads attempt to lend star power to the brands marketing. "Through the new campaign, we're acknowledging that the aspects of our lives that have always been important always will be: doing what makes you feel good with the people you care about and enjoying the moment in front of you. On an episode of Undisputed in 2016, he says that the iconic Coca-Cola Super Bowl. Enjoy free shipping and easy returns every day at Kohl's. Find great deals on Men's Robes at Kohl's today! Snoop says they're "livin' the fine life, baby" to which Samberg responds by blocking off his calendar as they lounge at the beach. Learn More. Along with some PR headaches stemming from the coronavirus, Corona's production came to a halt in April when the Mexican government shut downthe country in a move to slow the virus' spread. All pages of the Website are subject to our terms and conditions and privacy policy. Tietosuojakytnnstmme ja evstekytnnstmme voit lukea lis siit, miten kytmme henkiltietojasi. Referencing the pandemic, the brand in a press release notes that the campaign began to take shape earlier this year but was paused as unexpected cultural considerations came into play. But curiously the ads have not been adjusted for the social distancing reality of today. In this years first iteration of Coronas 'La Vida Ms Fina' campaign from MullenLowe LA, simply titled 'Phone', Snoop isnt just preaching his fine life wisdom, hes teaching it. Samberg needed an upgrade anyway, so he and Snoop relax with the beverages in hand and agree that the best plans are no plans. E.J. Download the 2023 Super Bowl TV Ad Report from iSpot Today. The fully integrated marketing campaign marks a refreshed take on the Corona lifestyle and an evolved, more optimistic tone for the brand as it continues to honor the OG classic Corona Extra while also growing to introduce Corona Hard Seltzer and other innovations. "You can't choose everything in life, but you can still choose to find the fine in life," Snoop Dogg said. Clearly in vacation mode, Snoop, in all his bling, snatches Samberg's phone and dropping it in a bucket filled with ice and Corona Extras. He had a marketing deal with Colt 45several years ago, but later became embroiled in a legal dispute with brand owner Pabst Brewing Company. In an effort to share a diverse set of perspectives, Corona said the campaign will soon introduce other celebrities with their own takes on La Vida Ms Fina. Corona, which confirmed its Snoop partnership earlier this year, today unveiled his first ads as part of the brew's new "La Vida Ms Fina" campaign. comes as professional sports are ramping up again, providing another welcome diversion from the pandemic. Once-promising categories like crypto went silent due to an economic rout, while much of media investmentflowed to performance channels that dont inspire much in the imagination. Subscribe to Marketing Dive for top news, trends & analysis, The free newsletter covering the top industry headlines, Slate receives $5.5M in Seed Funding to Continue Transforming the Future of Social Content Cre, Walnut Launches Ace to Improve Sales Team Efficiency with the Help of OpenAI and More, Dream.it.com: domain registry it.com showcases how to stand out online in a creative project f, Interface Unveils New Brand Identity to Reinforce Customer-Focused Innovation, By signing up to receive our newsletter, you agree to our, Constellation Brands' Corona beer label has tapped rap icon Snoop Dogg for its "La Vida Ms Fina" campaign, the first marketing effort that looks to unify the entire portfolio of Corona beverages, the company revealed, Launching on Corona's social media channels, the fully integrated marketing campaign also includes digital ads,a. By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. Join us on a three-week journey at Digital Marketing Asia 2020 as we delve into the realm of digital transformation, data and analytics, and mobile and eCommerce from 10 to 26 November. The new campaign nods to pandemic-related realities but pivots to a more positive message, which could resonate among people facing a surfeit of gloomy news. mitataksemme sivustojemme ja sovellustemme kyttsi. In the ad, we see Dogg in a robe at the beach ranting about everyone stuck in social media and trying to keep up with it. Snoop Dogg has been awarded a 10 million pay cheque to become the new face of Corona beer - with the brand hoping he can help turn around their fortunes. In an effort to share a diverse set of perspectives, the campaign will soon introduce other celebrities with their own takes on La Vida Ms Fina. Follow us on our Telegram channel for the latest updates in the marketing and advertising scene. 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And with everything going on in the world, that's a perspective people really might need to hear right now. CHICAGO, July 12, 2022 (GLOBE NEWSWIRE) -- Corona Extra has teamed up with legendary entertainer and fine life ambassador Snoop Dogg to deliver words of wisdom anytime a shift in perspective. $24.50. Sporting a tropical button-up, Andy Samberg wonders what he and sunglasses-wearing Snoop Dogg are doing for the rest of the day. Corona unveiled new spots for its "La Vida Ms Fina" master brand campaign. The rapper, who also appeared in a Dunkin' campaignearlier this year,embraced his role as brand ambassador around the turn of the millennium and helped to open a lane for artists to work with brands. This is not the first time Snoop has repped a beer brand. Athletic Top. These cookies do not store any personal information. Select colors on clearance. The latest face of Corona Extra is Bad Bunny, who appears alongside Snoop Dogg in the beer brand's latest commercial, part of the "La Vida Ms Fina" campaign they launched in August 2020. Grab this right now! Since then, La Vida Ms Fina has evolved in subtle ways to address current conversations and shifts in the consumer lifestyle. Submit ONCE per commercial, and allow 48 to 72 hours for your request to be processed. I will be messaging you in 1 month on 2021-02-24 22:18:55 UTC to remind you of this link. Join us on a three-week journey at Digital Marketing Asia 2020 as we delve into the realm of digital transformation, data and analytics, and mobile and eCommerce from 10 to 26 November. These beliefs are embedded deeply in Corona's and Snoop Dogg's roots and are universal values that continue to grow in importance. Over the course of "Shellphone," the two musical icons have a beachy, socially distant exchange. Everything comes back to the sunglasses. . /r/whitewhale- find what you've been searching after on the internet and help others find theirs. Release Calendar Top 250 Movies Most Popular Movies Browse Movies by Genre Top Box Office Showtimes & Tickets Movie News India Movie Spotlight. Look it up. As always, Corona encourages consumers to enjoy its products and relax responsibly. Anyone find any new info on this robe? NBA stands for National Basketball Association in the US. - Read additional free articles each month, - Comment on articles and featured creative work, - Get our curated newsletters delivered to your inbox. To celebrate the finer things, the brand is working with Snoop Dogg, who has risen to become a prolific spokesperson. This website uses cookies to improve your experience while you navigate through the website. from 8 AM - 9 PM ET. Last Saturday, during CBS's telecast of the Titans-Bengals playoff game, a commercial for Corona beer aired, starring Snoop Dogg, who, despite countless arrests for guns and drugs, has. From . Not to be confused with "Snoop cans," which is not a real thing. Schultz is the News Editor for Ad Age, overseeing breaking news and daily coverage. Kun kytt sivustojamme ja sovelluksiamme, kytmme, tarjotaksemme sivustomme ja sovelluksemme sinulle, todentaaksemme kyttjt, estksemme roskapostia ja vrinkytksi sek toteuttaaksemme tietoturvatoimia. 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