Mix-ups will occur throughout launch weekend across multiple programmes including Coronation Street, This Morning, Hollyoaks and First Dates. I love Prettybird and Matt's comedy background is just amazing. Report. Oh for a good, 30-second, live action ad with real people in a realistic context - with a dose of gentle humour. Hugh Futcher was born on 29 October 1937 in Portsmouth, Hampshire, England, UK. ), create your own registration by clicking on this link. Shish> We were really looking at what Specsavers is all about, the purpose of the brand in changing lives through better sight and really looking at the culture of the company, the people of Specsavers and the fact that their approach to what they do is quite unique. 3 A smile is how Specsavers measures the impact we have on our customers. Courtney first appeared as the character in early 2008, and, in the decade since, revenues for the insurance giant grew from $13 billion in 2008 to a whopping $36 billion in 2019. This is one of Canadas first experiences with our Shouldve Gone to Specsavers strapline. We recorded a VO that we then took to the shoot so that we had our actors responding to it on set. Regular Asda advert actor Muzz Khan, or Sunny as he's known here, teaches one of his children the ways of the smart shopper in this new 2021 'That's. As Specsavers first brand advert to feature Home Visits, the campaign plays out across TV, print, out of home, radio, cinema and digital display, throughout the UK and Northern Ireland. 49.4K followers. Catherine> We had been interested in entering Canada and were looking at various opportunities and avenues. Accept, you are agreeing to our Cookie Policy. If you continue to use this site we will assume that you are happy with it. Catherine> Because Specsavers is new in town and not familiar to Canadian consumers, our challenge was to build a meaningful connection, and to demonstrate to people why Specsavers prioritises quality eyecare and affordable eyewear, not just that it does. A real, genuine smile that shines through the eyes shows weve exceeded a customers expectation. Access articles that will help shape your marketing plans. We can help supercharge your brand's growth by delivering new customers at unparalleled scale. Specsavers code - Enjoy free polarised lenses on your 2nd pair from the $149+ single-vision range. Over the last 15 years, the market for glasses has grown. Code. Specsavers' newest TVC 'Cubbyhouse' aired for the first time yesterday, containing over 15 deliberate mistakes for viewers to pick out in an eye-test within an advert. We tried to find scenes that are relatable, everyday moments, but elevate them. Check out the latest news from ITV Commercial. It also emerged nearly half admit they recite more than three advert slogans in everyday conversation on at least a weekly basis - with one in six doing so daily. We thought that bringing that whole world and aesthetic into the world of optometry would just be quite a funny clash. MAA creative scale: a cumulative 9 for showing (over the years) that advertising aint as complicated as many agencies try to pretend it is. Follow. The first two pairs the tint had rubbed off, the third pair the ense popped out when cleaning or putting my glasses on the table, and the other pair they gave me a prescription of +4.25 when l'm +4.50 (which l've had my whole life). The creative idea allows us to really showcase the quality of our glasses and hearing aids in their full glory.. Acclaimed actor Jim Gibney is the senior rocker grooving to Thin Lizzy's Dancing In The Moonlight in the Specsavers hearing aids TV ad, which encourages customers to dance like nobody is watching. Stephanie Courtney: This actor plays the infamous Flo in Progressive Insurance commercials. Music Artist: Lester Bowie. or . Theme: Envo Blog. Were confident that Canadians will fall in love with us too once they have a chance to learn more about the company, our expertise and our desire to provide quality eyecare and eyewear for all. There are normally new ads every day, so we'll do our bit to keep you ahead of the game. SpecsaVARs - asked for 50,000 likes to change the brand name following Kevin Friends decision to award a penalty to Liverpool following a check of the pitch side monitor against Crystal Palace. Many social media users claimed Dominic Cummings shouldve gone to Specsavers after his ill-fated trip to Barnard Castle, where he claimed to be checking his eyesight. Joseph Prouse Voice Over: English 2021, Specsavers (Voiceover), Dave. Inner Happiness, Onken Featuring the excellent voice of Matt King aka Peep Shows Super Hans as the cat, the ad cleverly equates the taste of Onken to the slightest bit of appreciation from a feline friend. The company uses the phrase "should've gone to Specsavers" in its adverts. by Teddy Pendergrass. Shish> The casting in the out of home and film is amazing. Optometrists Mary and Doug Perkins founded the business nearly 40 years ago because they wanted to provide access to high-quality eyecare to everyone. Check out our interactive advanced booking deadline calendar, Titles:Out of Order 30, Wrong Van 10, Wrong Cupboard 10, Push me pull me 10 sec, Pizza 15, Client:Chris Carter, marketing and ecommerce director UK, Ireland and Spain, Victoria Clarke, head of marketing activation, Nick Rainbow, head of marketing strategy and insight, Aimee Legge, marketing strategist, Elaina Le Tissier, recruitment marketing lead, Client Partner:Rhiannon Hughes;Jade Fonteneau, Managing Director, The Agency:Nicola Wardell. Soap fan and Disability Horizons writer Raya AlJadir rounds up 10 disabled characters, all played by disabled actors, from the four main British Soaps - Eastenders, Coronation Street, Emmerdale and Hollyoaks. Cadbury Dairy Milk Ad Cast. OsirisOSIRIS FABULOUS $199. Nathan Vaughan-Harris Actor 2020, Specsaver Campaign, Featured Model. We saw an opportunity for Specsavers to provide Canadians with real choice in value-driven prescription eyewear alongside inclusive clinical care that is focused on eye health investigation and vision correction. Specsavers has launched a new campaign that celebrates the positivity and joy that a smile can bring, even in these challenging times. That's how we got this cast - they just had the presence and could really take direction when they were hearing the VO in their audition. When Youre Smiling/Artists. Acclaimed actor Jim Gibney is the senior rocker grooving to Thin Lizzy's Dancing In The Moonlight in the Specsavers hearing aids TV ad, which encourages customers to dance like nobody is watching. The music in the 2021 Vision Express advert is a song called Soulful Strut that was recorded in 1968 by U.S. soul and jazz instrumental ensemble group Young-Holt Unlimited. Bookmark Please . 4.3M views, 12K likes, 213 loves, 1.2K comments, 4.2K shares, Facebook Watch Videos from Specsavers: Watch the new TV advert from Specsavers. Complete glasses from 15. Expired. She is an inspiration to many and a reminder that it is never too late to get your eyes checked. There's a long, lingering camera move towards them, and they're reacting in real time to what's being said to them. in Advertisers, Agencies, Creative, Media, News Creatives:Neil Brush, Simon Bougourd, Geoff Alderman, Michael McCallum, Andrea Raanaas,Bertie Rapkin, Jon Morgan. Taken from the duo's second studio album 'Sunshine on Leith', the song was released in 1988 and . Specsavers today launched its integrated campaign I Dont Go,the next iteration of theShouldve 2:0campaign, to highlight its home visits service and drive brand reappraisal. Catherine> When we researched the Canadian market, we found the market was somewhat fragmented there wasnt a clear national market leader. Get the latest headlines, releases and insider-gossip direct to your inbox with our Binge-worthy newsletter. But then we thought that might be a bit cliched, and as we started trying people out it just felt a lot more interesting, and gave it something a bit more when we found a female VO artist. 13/06/14 - 20:31 #1. I guess the first thing you think of when thinking of that seductive voice is someone like Barry White or Marvin Gaye, and that's where it began as a script. 2011: A relaxing session in the hotel sauna turns to embarrassment for one poor chap as he finds himself in Gordon Ramsays steamy kitchen. They took our brief and elevated it. Upload. Privacy Policy, Who are the actors in the specsavers advert. Is Mike Dean on Twitter?, in response to his controversial decision to send off Thomas Soucek of West Ham for an alleged elbow offence against Fulham. Shish> The way that we wrote it was very much a nod to spoken intros that are familiar from classic soul songs from artists like Marvin Gaye, Barry White and Aretha Franklin. She was an actress, known for Mermaids (1990), Lenny (1974) and The Swimmer (1968). 2 for 1 glasses & sunglasses. Canadians are also known for humility and kindness, and they love witty humour. You'll find us in the UK, Ireland, Netherlands, Norway, Sweden, Denmark, Finland, Spain, Australia and New Zealand, employing over . Over the past two decades, the inhouse creative shop The Agency has created some of the UK's most beloved ads, featuring short-sighted shepherds, Zumba instructors and vets. She really owned that persona and did a really good job. Were seeing high prices being offered which leads to long purchase cycles and poor clinical care. He is an actor, known for Repulsion (1965), 102 Dalmatians (2000) and Doctor Who (1963). A young man is horrified when he realises that the heavy delivery he's carrying needs to . Filtering results by: Specsavers Ad Types The study, carried out via OnePoll, also found 68% think a sign of a good advert is if the slogan is quotable. He started off life as a simple sketch. I don't know if this is the right place to ask, but here goes. This means that we may include adverts from us and third parties based on our knowledge of you. There will also be more online Smile activity that unpicks the science behind a smile. liverpool v nottingham forest 1989 team line ups; best crews to join in gta 5. jay chaudhry house; bimbo bakeries buying back routes; pauline taylor seeley cause of death #shouldve They've even seen star turns from the likes of Postman Pat and Basil Fawlty over the years. Working at Specsavers is more than just a job. From in-house looks to top designer styles, there's something for everyone. March 8, 2022 Finally, we added his glasses from Vision Express and ended up with this marvellous mole that you see in our TV advert! And I dont think anyone would have thought 20 years on, itd have been the cornerstone of the brands identity. Specsavers is a household name in the 10 other markets in which we operate and are truly beloved. 2009: With his faithful cat Jess by his side, Postman Pat is dedicated to carrying out his duties, delivering the mail to the villagers of Greendale - despite broken glasses. If you are interested in working with Specsavers or similar companies, join The Mandy Network and get alerted of upcoming job opportunities. He was also notably in the Specsavers rollercoaster advert and recently also the UK Nationwide share advert. 2009: Set on Blackpool's dizzying Infusion rollercoaster ride, it features a stalwart pair of pensioners, who inadvertently sit down on the ride to eat their sandwiches. Having a vibrant colour palette also allowed us to incorporate our brand colour - green - into the campaign in a meaningful way. . So, we are creating amazing opportunities to enable them to own a thriving business, have access to cutting-edge technology and put their patients first, with our program to rollout 200 stores over the next two years. Specsavers' marketing director, Sarah McInnes says, "We found an innovative . Its also been heart-warming to see the shouldve gone to Specsavers slogan be used so widely by people on a day-to-day basis.. Sign up to Spectrum for free CET and clinical updates. A Glasses manufacturer with over 690 stores in the UK and Ireland. We go to great lengths to make a positive difference to the lives of all, delivered with expertise and a human touch Thats Specsavers Love. Specsavers signature wit, charisma, humility and kindness resonated very well with Canadians. View offer. Best ads by Specsavers. But nearly a third reckon theyre more likely to buy a product or use a service if they enjoy their slogan. Should have gone to Specsavers sheep dog? The TV ad Something To Smile About debuted on UK TV on 12 October in a 7.45pm break during Coronation Street on ITV [and 11 Oct in Ireland] with a 30-second film with a series of peoples smiling eyes, to the soundtrack of When Youre Smiling. professor melissa murray. License. Many of the people who appear in the ad are Specsavers customers and the campaign will expand on the real-life stories of how Specsavers colleagues have cared for their customers, putting a smile on their faces. If you do not wish to allow cookies please disable them in your browser settings. We also may change the frequency you receive our emails from us in order to keep you up to date and give you the best relevant information possible. We use cookies to ensure you have a personalised user experience, as well as to analyse our traffic and tailor content, ads and social media features. The Specsavers adverts feature a variety of actors, including British comedian and actor Hugh Laurie, British actor and comedian Stephen Fry and British . Wisely, Specsavers' in-house agency show no sign of squandering that legacy, and with excellent TV commercials like this to carry the campaign forward, they've no reason to. It's priceless. The Chicago-based group consists of Drummer Isaac Redd Holt and bassist Eldee Young and pianist Ken Chaney in 1968. 2016: Basil Fawlty has issues with his car - an homage to a much-loved Fawlty Towers scene, where John Cleese beats his car with a branch. With a reputation for hilarious TV ads, Specsavers promote their kids glasses offer with this advert showing a dad admiring his. AJF has released its latest campaign for optical retail brand Specsavers, continuing its trend of paying homage to cowboy films. What is the music on the new Specsavers advert? www.opendialoguemediations.com. A spokesman for Specsavers said: What started as a quip in a marketing meeting has grown into a cultural phenomenon throughout the country. 2 for 1 glasses from 69. Vivienne WestwoodVIVIENNE WESTWOOD 05 $299. That larger-than-lifeness feels part of the brand and we wanted to translate that into this campaign as well through the lens of that sort of '70s aesthetic. When the right actors are chosen, it can have a huge impact on the success of the adverts. Menu. 2008: Thunderbirds escape to safety thanks to their glasses from Specsavers. Find out more about the cast and crew that have worked with Specsavers. 20.4k Followers, 1,793 Following, 684 Posts - See Instagram photos and videos from Specsavers Australia (@specsaversaustralia) We see that opportunity here in Canada and its the criteria we use to assess other potential markets. In terms of the film, it was quite a big ask for the actors because we were casting people that aren't doing a lot - all we're really asking them to do is look at the camera and then react with their faces to what's being said to them. 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Their first line, 'they say your eyes are the window to your soul, we say they're a window to early signs of retinal disorders', was just so silly with its juxtaposition and I immediately thought that there could be a whole campaign in it, the tension and absurdity of those two things together. And even some off-the-wall billboards, with the help of Manning Gottlieb OMD and Talon Outdoor. Posted by: Stephen Foster The TV commercial was directed by Ric Cantor of FRIEND, who also directed the recentOut Of Orderspot for Specsavers, featuring a short-sighted delivery driver. For as long as I can remember, soap operas have been one of my greatest passions. Save. And there's octogenarian actor Jim Gibney grooving to Thin Lizzy's Dancing in the Moonlight in a spot for Specsavers' hearing aids. Bringing Marvin to life. Specsavers appoints AJF to its creative with first work released. Designer glasses for teens. Sight deficiencies may seem a bland topic to advertising but for the last 20 years British high street opticians Specsavers is a brand that has been built on making people laugh . which do what an ident should: make a quick selling point but dont interrupt the programme too much. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership. So, were keen to reverse that trend. I'm really pleased with the people we found because they were a really good representation of the country, but also really captivating people in their own right. The centrepiece of 'That's Specsavers Love' is a a 45-second spot created for Canada by Specsavers' UK-based in-house team, The Agency. Cast Character Prabhneet Singh Man (Lead Role) [] Personal connection - the signature Specsavers human touch - is what we aim to reflect in our marketing and communications.