They could have published them on YouTube. The Ron Burgundy Podcast. Reviews. Maybe one day you will, but not today. Yes, we do that all the time. A friend told it to me a year or two ago. Otherwise, Id be sitting up here saying, We are really working hard to get everybody on the iHeartRadio app. The business and the economics of podcasting today still sit with the creator and the publisher, because you own the pipe that you distribute your shows through. Crypto company Gemini is having some trouble with fraud. We pulled in their seven or eight podcasts with the promise that we would market and monetize them better. Do you think the industry is mature enough to be like, Actually, what you all need is a business affairs group? We wanted access to that to shout really loudly about the stuff we were doing. The oldest one, Pierce, is 17. Its another 60 percent this is the only reason I remember these numbers or more specifically, like 57 percent, of marketers currently spending in podcasting are going to be spending more next year, not less. Cut to 10 years later, and that has become almost as and in some ways more successful than the source of it, the website. The toothbrushes were great. There was no digital media when I went to college, let alone podcasting. So I said, All I can tell you is just have your aperture be wide open, man. I think its the single thing I am most proud of at the iHeart Podcast Network. All of our attention is on audio now because of podcasting. Absolutely. It often is. I struggle to see something broken with this. The 6 Best The Ron Burgundy Podcast Episodes | Podyssey A bonus episode that somehow escaped the vault. This is very unique. So we launched a company together. This is a split, right? Hes like, I want to get as much audience as possible. In the Big Money Players network, comedic talent like Langston Kerman or Carolina Barlow are right alongside folks like Bowen Yang, Nikki Glaser, or Eric Andr. I think Im being conservative with how much of their time is spent on, How do I deploy billions of impressions of house ads a month?. There are huge, great ad agencies like Ad Results, Veritone, and Oxford Road who do great business for performance marketing companies. Were also co-producing a slate of whole new stuff. Were in total control there. Listen to Decoder, a show hosted by The Verges Nilay Patel about big ideas and other problems. The Ron Burgundy Podcast podcast - Listen online for free The Ron Burgundy Podcast Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Thats loosely how its orgd out. The Ron Burgundy Podcast on Apple Podcasts 68 episodes Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! iHeartRadio 1.14M subscribers Listen to the Ron Burgundy Podcast NOW and hear Ron address important issues like bullying and the mind-expanding nature of meditation, and attempts to. Each episode has a diff Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! I know that sounds crazy. Be wide open to new industries and new things inside that industry. When I told him this, I was like, You know, like the blockchain!. The Ron Burgundy Podcast Published 10/14/22 Introducing: Season 3 of StraightioLab Published 09/02/22 Peter McIndoe and Tim Heidecker Ron meets with Peter McIndoe to discuss the fact that Birds. Introducing: The Ron Burgundy Podcast Season 5 A little bit. There are lots and lots of podcast titles, lots of celebrities in the format, lots of rewatch podcasts. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. One of America's most famous fictional news anchors, Ron Burgundy, is back with his own podcast. Over at The Late Late Show, Ferrell's Burgundy once again treated the . 1 commercial podcast publisher globally with over 20,000 podcasts available on its iHeartRadio platformboth of whom are kind of a big dealannounced today "The Ron Burgundy Podcast." "This year, variegated and dark-foliage plants will have a moment as plant parents move towards that foliage combination," predicts Lindsay Pangborn, a plant expert with Bloomscape . Stuff You Should Know is usually up in the 40s. Will Ferrell was like, Please, please stop running so many ads.. Theres no ulterior motive or different goal. That wasnt possible prior. Are you on the side of having a wide distribution and using that to convert against whatever your other business is? Will Ferrell to Revive 'Anchorman' Character With 'Ron Burgundy Podcast I feel like its still a thriving business. You have to make a lot of decisions. It kind of never went away, but now were back to this again. Youve had a lot of different kinds of careers; youve had to make structure decisions, you have to make video decisions. I talk to a lot of digital media CEOs and digital media types. There were lots of things that moved what were initially experimental marketing dollars from those big brands and holdcos into permanent marketing dollars. So if you could just bring back the old format that would be great. Big Money Players and iHeartPodcasts. Menu. With podcasts, youre talking about promo codes at the ends of the ads, right? If anything, we have doubled down on this model of partnering with a creator, like a Shonda Rhimes, who wants a big playground thats long-term. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Global Player | The Ron Burgundy Podcast - Podcast See omnystudio.com/listener for privacy information. See omnystudio.com/listener for privacy information. At iHeart, we felt that we wanted to unlock a lot of the value that we had as a company, and we wanted to make it more transparent to the investor community, to audiences, to researchers, and to analysts. Everybody in this room has worked damn hard for the last 20 years to get to this point. Is that part of your business affairs team, just selling the IP out? I dont have this concern in podcasting. Is it just Bob Pittman being like, Chaos reigns. Even if ultimately it was frustrating to the creator network, usually when there was a huge shift in a business model, the newer platforms were fixing a problem. Into the whole thing? It didnt hurt that this explosion hit podcasting. Sign up free 0:00 0:00 Company About Jobs For the Record Communities For Artists Developers Advertising Investors Vendors Was Great. Inside iHeartMedia, its an audio company. This was extremely funny and enjoyable to listen as Ron stumbled through another day reliving memories. It thrives when it is a widely distributed medium. I think if you were to sit down with any of these creators who are on broadcast radio, they would openly say it to you. I can test exclusive or windowed content there. Yes, its about my competitors, I get it. How do you account for that? Actor Will Ferrell said Thursday at the Podcast Movement conference in Los Angeles that he has begun live-taping performances he is doing in L.A. which will serve at the anchor of The Ron Burgundy Podcast 's forthcoming outing. By the beard of Zeus! Why The Ron Burgundy Podcast could be kind of a I think our stats were something like never more than 1 percent, 2 percent, 2.5 percent of our downloads in any given month. What that meant for us was that we were not the main course anymore, as it were. Radio and podcasting have very different constraints. It made it the medium that the internet promised creators it would give them but hadnt yet. Yes. This episode of The Ron Burgundy Podcast is all about the life and times of a true American icon and famous model, oh and also Brooke Shields. The Ron Burgundy Podcast - Listen Notes It made perfect sense to me as a consumer 10 years ago or so when I subscribed to Netflix. Because if youre launching new stuff, youve built the archive, you built the library. We taped this episode live at Hot Pod Summit. The Ron Burgundy Podcast was distributed as a show on late Sunday night on broadcast radio too. In The Rob Burgundy Podcast, the host's chaotic charm meets real-world experts and celebrities. We have this mantra: Any seller can sell anything any day of the week wherever they live and work.. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things about people we never knew we wanted to know. A million monthly downloads or more is a ton. But yes, weve seen that convert. You just saw it happen. The standard Facebook line is, Okay, youre going to find your customer. Last year when we were all in this room, we could not stop talking about Spotify. Exorcising some demons in Rons man cave. These are marketers who are usually really good at this stuff like really good. I will test anything. To many in the industry, that seemed pretty disingenuous. In this podcast, Ferrell discusses his opinions on various topics and shares his thoughts from Ron's point of view. You got it. Overall, it was a fun first show that was a little light thematically but should improve with different guests and crazy circumstances allowing Will Ferrell to play around in the style that made him famous." This is very immediately notable when you sit in a room with him and talk to him for 30 seconds. After two or three years of just running the podcast division, I was made the CEO of the digital audio group. Its redemption codes and URL codes. If you were to just run the audio on YouTube, and say theres a YouTube audience here, its probably a very different return based on how that ad model works. He has a certain energy and vision about him, where hes able to run large companies as if they were startups. The Ron Burgundy Podcast iHeartRadio The long-promised Ron Burgundy Podcast is finally upon us and the first episode is called " True Crime ." iHeartRadio has been teasing this show with. Thats what it sounds like. I want to start at the beginning. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Thats our conference for the podcast industry. The Ron Burgundy Podcast - Podcast - Podtail The Ron Burgundy Podcast From iHeartRadio Returns For Season 2 - Forbes The Ron Burgundy Podcast is a hilarious and entertaining show hosted by the iconic Ron Burgundy, star of Anchorman and Anchorman 2. The Ron Burgundy Podcast on Amazon Music Score: 4.7 Joshua Dudley Forbes Feb 8, 2019 ".It's Glorious And A Little Low-Key. Podcasting is helping us do that, because ts grabbing so much of the oxygen in the room, especially in the last year or two, and now people are like, Oh, wow. Its a way for us at iHeart, candidly, to pull them into audio all-up through podcasting. Heres a funny anecdote. It was the only time Ive ever gotten a call from somebody. How do you think about audience acquisition then? We have a huge digital revenue sales team run by Carter Brokaw, whos fantastic. Then, up and coming Tim Heidecker joins him. By the way, 75 percent of that third is broadcast radio. You have a content type that is the highest quality in the world, I would argue, out of any content getting made today, except maybe TV, which is pretty good right now but we are right there next to it. Will Ferrell stars as his infamous Anchorman character "Ron Burgundy" in his very own comedic podcast. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things . But if you listen to this room over the course of the day, weve probably said podcasting is in its infancy 100 times on this stage and in the breakout rooms. You are describing a mature company. Again, I hate to keep repeating it, but I dont see the problem Id be fixing. You should subscribe to it. Why did you want to sell to iHeart? Anybody in the room, and most of us do work in podcasting, know that number is harder and harder to get every day. Montgomery Co. police seize 250 fentanyl pills in traffic stop, find The Ron Burgundy Podcast | Podcast on Spotify Im going to get in trouble too, just like you are. I can talk about sexuality or about what trends I do or dont like. I feel like an early version of the podcast industry was entirely built on host reads for direct-to-consumer brands. There is very little competition, and theres very little, They do that and we do this. In fact, I think the only way we succeed, and the reason we have succeeded, is that it has been quite the opposite of that. Ron DeSantis with the nickname "DeSanctimonious" ahead of a likely battle for the 2024 Republican presidential nomination. Well, we have over $100 million a year in broadcast radio marketing. No, because podcasting is a decentralized medium insofar as its distribution is concerned. Ill give you an example of a show. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. i believe, an audio podcast mixed with a live audience, is a not a good mix. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Yes, of course we are. Co-produced by Funny or Die and iHeartRadio, the show has already been given a two-season, 12-episode order. Theyre mine. We have an app of our own. So of course I asked Conal about that and lots more. See omnystudio.com/listener for privacy information. Its three guys who are hilarious and fantastic. We were especially interested in it recently because we were launching a thing called iHeartLand, which was basically iHeartMedia as a Roblox map and an island in Fortnite. Ron Burgundy: Host, Writer, Executive Producer. I hate to answer it so vaguely. It has resisted this notion that a podcast episode is supposed to be 28 minutes long and have two ad breaks. Get personalized recommendations, and learn where to watch across hundreds of streaming providers. The creator and the ad-serving publisher, in our case, are in total control. IMDb is the world's most popular and authoritative source for movie, TV and celebrity content. There are iHeartRadio streaming channels that show up on your electronic programming guide on Roku. Notable Verge traitor Ashley Carman, who is in this room somewhere, wrote a great story at Bloomberg about Podtrac and how you might be inflating those numbers with mobile game downloads using the Jun Group. Ninety-five percent. It makes sense to me. Hello, my friend. The tales he unfolds and his interview with a criminal psychologist are positively bone chilling. Ron plans an interview with Alex Rodriguez, and takes his cooking skills to the next level with Jon & Vinny. It is possible to that extent, but its hard to convert to a new platform. I love you very much. Do you offer rev shares to your creators? I dont know that it needs innovation. Yeah. Ron Burgundy! This is obvious at this point. This may be debatable, and may feel like an affront to a lot of folks in the room who live and breathe podcasting as an original medium. But I have learned firsthand and talked a lot about the extent to which broadcast radio talent has honed this craft of conversation over the last hundred years and certainly the last few decades, and the extent to which that has driven our medium, just sheer talent hitting the medium, but also with an awareness of the medium. I havent found a business model that proves it differently, so I think it behooves all of us to plug that pipe into as many distribution points as possible. Have you had conversations with Spotify about making stuff exclusive? We tried it. Ron and his co-host, Carolina Barlow, interview various exciting guests from all walks of life, including celebrities, politicians, and everyday people. We are interested in video. ChatGPT will eat us all. Morbid is a true crime, creepy history and all things spooky podcast hosted by an autopsy technician and a hairstylist. Whereas if I were to decide to stop distributing or making content on my YouTube channel, my brand just goes away. Ron Burgundy Is Getting a Podcast - IGN As that has happened, this thing has come along called audio. Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick Stumpf. LOTS of podcasts have ads okay? We're all in a glass case of emotion. Thats a meeting I want to go to. The Ron Burgundy Podcast | Podcasts on Audible | Audible.com Were going to build the podcast business by running Will Ferrell at you until youre sick of it, because we control that inventory and we control that distribution.. It has been a player in the audio space across multiple kinds of distribution for a long time. We tend to think we have to do things sequentially. The culture is not preserved; the nimbleness is not preserved. I think most podcasters are bad at marketing. Youre doing ad injection into the feed? Its back to the org chart a little bit with this. All I see is this constructiveness across these two segments. Podcasting not to your question, but as a side answer has bucked that a lot to date. Thats not really how it works. All episodes of The Ron Burgundy Podcast - Chartable If you have that framework when you walk into every meeting every creator meeting, every partner meeting, every competitor meeting it changes your whole outlook. He was a great guest, super game to answer the questions, especially in front of a live audience. Its all about the org chart. Thats driven most of our growth in podcasting over the last two, three, four years at the company. We're the Film Fanatics. Theres an engineering team that has maybe 100 people at the back end of all of our digital products. But that has been their promise for years, and it might still be their promise. The Ron Burgundy Podcast: True Crime, 'A Star Is Born,' & More - iHeart Our partners at Work x Work. Be a startup, or is it something that you did? I can get all three, all the time. The Ron Burgundy Podcast Big Money Players and iHeartPodcasts Subscribe Visit website Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! It said, Lets do mega deals. That could be worth it, if a creator is that good, you may want to pay that. Dermot Murnaghan signs off from Sky News by referencing Anchorman film Are they yours if theyre subscribed on YouTube? Google and YouTube are awesome. Thats really cool, but its not mutually exclusive. Ron hires a new co-host. There is a product lead; Uta Knablein is our chief product officer. It has 29, 30 podcasts under it, and it alone drives 15 to 20 million downloads a month. Ron takes a stab at the most popular genre of his new chosen mediumthe True Crime podcast. We do this so no one ever feels like, I havent heard from iHeart in a month. A decent example of this is a program we have called NextUp. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! We havent even discussed the trust issues that are very real on social media. I think marketers in this moment are actually not turning down in advertising as much as youd expect. Let Me Off at the Top! - San Francisco Public Library - OverDrive Weve dabbled in subscription channels on Apple Podcasts, just because I had creators who came to us and said, Id like to try this. We are very proud of this. Go make good decisions and follow Decoder on TikTok. But Ill talk you through why. Thats where the VC money went. We take this for granted as creators, as publishers, and as networks. We ran a third-party research study two years ago with WARC. While some podcasts will make amazing video channels, YouTube channels, Facebook video series, and amazing Netflix series, I worry that it feels like the requirement to sit at the adult table. They do it like an hour a day. If you dont do this, you will never have the reach you need in digital audio. I think they know the effect, long-term, that you have when you stop marketing. I dont have this concern in the same way I had it when I was writing text-based articles for HowStuffWorks.com 20 years ago or when I was focused on social and digital video at Discovery Communications. Ill go from the more obvious down to the less obvious. You have an ad load that is light. Make more shows, make more great content, and level up the stuff that youre doing.. Eighty million a week is the more interesting stat to me. CPMs are going up and the quality of the online ad marketplace is going down. The Ron Burgundy Podcast Is Launching on iHeartRadio! What it allowed us to do, along with a lot of other stuff, was to talk more freely to the market about how well this segment was growing, specifically podcasting. How do you tend to the things in the library that arent the celebrity shows? And everything in between. Nothings perfect, but its pretty close to perfect. via Podcasts. We need certain things to calm down and other things to end. I know that sounds like, eh, its kind of boring. Its not for them, its a multi-billion-dollar business, so I want to be more a part of that. Promote. [1] [2] [3] A podcast series, The Ron Burgundy Podcast, produced by Big Money Players and written by Jake Fogelnest, with Ferrell reprising his role alongside Carolina Barlow, aired for 57 episodes across four seasons on iHeartRadio from February 7, 2019 to August 19, 2021, with a fifth season in active development. Are you feeling the pinch of the ad downturn? How Will Ron Burgundy Fit Into The Modern World With His New Podcast? Just SKIP them, also they complain about the live audience which I get but I doubt theyll change it. By the way, if you love digital audio, and we all do. Wheres the tension there? Its not mutually exclusive, first of all. None of your creators are saying they want to line up subscriptions to take rev shares off the subscriptions? We also have a digital marketing team, I forgot that in the org chart. A nice surprise: in each episode of SmartLess, one of the hosts reveals his mystery guest to the other two. Were like, Hey, you should buy podcasting. Join Americas favorite Anchorman, continuing to delight audiences with the comical musings of Ron Burgundy and leave them wanting more! Are you doing that? 246 episodes totalling 170 hours, 51 minutes. We obviously have a podcast team, run by the president of the iHeart Podcast Network, Will Pearson. But hey, these reviews and opinions, I love your show but the live shows just arent as good as the old shows. Go follow Decoder on TikTok, its great. Yeah. I fell in love with this medium 10 years ago. Those three things let us go from 2018 to 2028 in our own trajectory almost overnight. Weve actually noticed in the last two or three months that its a very timely question for us at our businesses, because I feel like weve moved off the direct response business too fast. I think we can do all the innovating with different kinds of marketers from bigger brands, bigger budgets, and maybe long-term, multi-year campaigns. Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. The Ron Burgundy Podcast A weekly Comedy, Society and Culture podcast featuring Will Ferrell and Carolina Barlow 22 people rated this podcast About Insights Pro Episodes 83 Reviews 11 Creators 15 Lists 9 Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! We started a company with Will Ferrell called Big Money Players. Do you convert people to Apple Podcast or to Spotify? It comprises broadcast radio, live events, and a few other things. Fly on the Wall with Dana Carvey and David Spade, Inside Conan: An Important Hollywood Podcast, Charlie Day, Glenn Howerton, Rob McElhenney. Theyre just insecure. Thats actually a podcast we make together thats actually awesome. "SmartLess" with Jason Bateman, Sean Hayes, & Will Arnett is a podcast that connects and unites people from all walks of life to learn about shared experiences through thoughtful dialogue and organic hilarity. We all are. Usually, yeah. That definitely helps, so we jumped in. Some of that newer distribution has proven out, like podcasting; some of it is Roblox. No Longer So. I make content. Ron Burgundy is going live in the next season of his iHeartMedia podcast. I want you all to download the iHeartRadio app. Release Calendar Top 250 Movies Most Popular Movies Browse Movies by Genre Top Box Office Showtimes & Tickets Movie News India Movie Spotlight. Its a massive amount of the stuff we take in and that we call the media. Episodes. Co-produced with the Big Money Players Network, The Ron Burgundy Podcast was one of the top shows of the year - weighing in at No. Sometimes these restructures are a little bit fake. Ultimately, I think Discovery did the right thing by leaning into more of a streaming strategy for their digital media. The BD team is livid. I have to say people are very excited to hear from you today. A very special episode discussing the difficulties of bullying with a 10 year old girl. Two really different examples. I think weve said this publicly. We all did it. I told you it was all about org charts, and Im not even to the org chart question yet. So its a bit of an answer, but hopefully it gives you a sense of how its never mutually exclusive for us. Will Ferrell has started a podcast as the character he played in the movie of the same name. Thumbs up or thumbs down, library. I have not mastered this, by the way. Or this will be a business in and of itself, and thats fine too. The only reason we have that number is because of broadcast radio marketing. Launching in early 2019, the podcast will be co . The truth is, audio all-up is a third of all the media we consume. I know you do. Its worked for them for 10, 15 years. One way to do that is to create different operating segments in your company so you can talk more about how well youre doing inside certain divisions and businesses as opposed to it all getting lumped together into one big overall set of numbers. Ive just really struggled to understand why you would do that. I think the value of that creative playground to a creator, that is really free and really permissive, cannot be underestimated.. You have a distribution model that is free. As two easy examples, we have multi-year relationships with Malcolm Gladwell and Pushkin Industries and then with the NFL. The Ron Burgundy Podcast - Podcast Addict Youre still getting the full ad load. How did the NFT thing go? We ran a 30-second ad for The Ron Burgundy Podcast on broadcast radio every single hour in 160 markets. In around 2008, I was the general manager of a company called HowStuffWorks.com, and we were acquired by Discovery Communications.